Outbrain v/s Taboola : Which Content Recommendation Platform To Choose

Are you in the process of developing your business or brand for your organization? Don’t ever forget about the hidden and critical piece of technology that runs silently in background that operates everything smoothly. A good marketing platform is the key to build solid and long-lasting relationship with your customers, readers and audience.

If you are blogger or own a website then you might know how important it is to promote your content on marketing platform and reach the target audience. There are many websites that help in promoting your content on their marketing platform. But the biggest players in this game are Outbrain and Taboola.

Outbrain targets audience’s attention in order to drive better results for your business and outperform the ordinary. It means no matter what you business size is, Outbrain drives success for businesses of all sizes. Outbrain helps in optimizing your content and creates long-term relationship with your readers, followers and target customers.

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Taboola is one of the world’s largest content discovery platforms that acquire customers, increases awareness and builds a strong relationship with audiences through your content. Taboola increases engagement by optimizing the value of your native and editorial content. It also lets you to maximize your revenue through third-party sponsored content.

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These two companies do pretty much same things with similar technologies and business models but still they exhibit more advantages over the other in different aspects. Both places sponsored links and content on web publisher’s site and both pay publishers for space on their site.

Outbrain V/s Taboola : Differences and Similarities

1. Market Share by Top Websites

Talking in terms of top websites, Outbrain leads this race. Outbrain becomes number one by leading in top 10K sites in the entire web. While Taboola comes second by leading in top 100K sites in the entire web.

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2. Website Categories

Outbrain has better usage coverage and includes almost 200 categories like People and Society, art and entertainment, News and Media, Music and Audio and more.

On the other hand, Taboola leads in categories like autos and Vehicles, newspaper, Motorcycles, Makes and Models and other.

3. Geographically

Outbrain wins the completion again and leads in most countries including Germany, Span, France, Brazil, Spain and other 129 countries. Outbrain operate offices in 17 global territories and have publishers and marketers in over 55 countries.

Whereas Taboola only leads in United States, India, Pakistan, United Kingdom and other 33 countries.

4. Mission

Outbrain is the leading content discovery platform for your content that helps you to reach a highly engaged audience whereas Taboola’s mission is to arrange the world’s collection of online videos and transform them into a simple and enjoyable one.

5. Slowing moving to Mobile platform

Taboola is moving towards mobile expansion and offering content discovery on mobile by introducing the Taboola Backstage App for iOS operating system. On the other hand Outbrain still has to concentrate its efforts on desktop sites.

Outbrain is ideal for publishers while Taboola is ideal for Mobile Advertisers.

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According to calculation, Outbrain drives almost 64% of the desktop content recommendation click-through in US with average of 4.6 clicks per unique user. Taboola generates 48.5% of the unique click-through in content recommendations links from mobile devices in US. Taboola’s promoted content is ideal for the advertisers looking to gain traffic and exposure in US mobile environment.

6. The Shared Basics

Being the owner of a website if you are looking for free and paid options then both Outbrain and Taboola provides the opportunities. Both platforms have improved their products and provide better tools by optimizing their homepages. As a publisher you can earn a massive amount of money as profit by meeting minimum traffic requirements. And they also let you earn payments whenever your audience click on ad links off site.

Final Words

If you want to monetize your site via sponsored content then you can go for both platforms as earning depends on the better performing ads. But if you are small publishers then Taboola will help you as a sponsored content solution. If you are larger publisher, the best solution would try out both Taboola and Outbrain.