How To Tailor Google Ads According To Your Blog’s Requirements

With the increasing use of Internet many people have shown huge interest in online jobs and blogging. It gives you ability to work on your terms and conditions without looking for any boss. If you want to make huge money online then noting can be better than blogging. It is one of the largest sources of income in today’s time.

Being a blogger or the owner of blog, you must be having knowledge of Google AdSense. Google AdSense is the leading and powerful online advertising industry that provides high revenue to its publishers. But Google has very strict guidelines for the same and it is a little bit difficult to get approval for Google AdSense. However, it is a quite reliable source of money-making program where you don’t need to worry about the quality of ads but most of the time AdSense rejects blogs for one or the other reason.

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Once your blog is approved for Google AdSense account, you can earn huge money but you have to tailor ads according to your blog’s requirements. Tailoring of Google Adsense Ads is very important to get the best revenue out of the platform. What is the theme of your WordPress blog and how ads would look on your website to audience makes sense and can actually make a huge difference. Like if you are having a blog on natural health and if Google Ads is all about pet products and it will not make sense. And thus there come a concept to tailor Google Adsense ads according to your blog.

Tailor Google Ads according to your blog’s requirements

Well there are different ways to make Google ads more relevant to your blog’s topic and content that you are posting on it.

1. Competitive Ad Filter

If you want to block some particular types of ads on your blog then Competitive Ad Filter is right option for you provided by Google. Google allows you to block ads to enter up 200 URLs. This will simply remove individual advertisers who are not even relevant to your website.

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To block an add, you need to enter URL into your filter or you can even use Ads Black List and you would be able to create list up to 200 URLs.

2. Selection Targeting

The selection targeting feature is a new technology to match more accurately ads with your content and users. This means you don’t need to implement any selection targeting in order to help Google AdSense to determine which part of your content is more important and why.

secSection targeting will allow you to highlight the parts of the text of your web page which are actually relevant to your audience.

3. The Category Filter

The Category filter will prevent ads from general categories and sub categories from appearing on your blog or website. You can block general categories either at the site level or at the product level. No matter your site is in which language, category filter supports category blocking for a number of set languages.

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In this way you can block up to 50 categories, in order to block them you need to update the General ad Categories from Setting in your account. In order to block at the site level, first Sign in to your Google AdSense Account and then visit Allows and Block Ads tab. In the sidebar you will see a tab Content, click on the same and select domain and sub domain that you don’t want to see on your website.

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In order to block at the Site level, first Sign in to AdSense account and then go to Allow and Block ads tab and select Product from the sidebar.

4. Opt out of Personal Ads

You can also choose to opt out of personalized ads. You need to do something otherwise these ads will keep on coming. For this, go to Opt-out Setting and then Click on Opt –out. This option can only be applied to computer currently you are using and the web browser through which you are accessing the same.

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Final Words

Google AdSense setting is primarily tool to make sure whatever ads that will be served on your website or blog would be relevant and useful according to your content, your blog and for your audience as well. It is possible you might not get rid of advertisement completely but it is damn sure that you can control what type will appear.