10 Essential Things To Do Before Publishing A Post To Your Blog

Each and every single blog post that you publish on your blog/website reflects many important things about you and your organization. Your blog post reflects your writing skills, creativity and even nature, which directly impact your organization, brand reputation and its online presence.

So, just writing a post is not O.K. there are few very important things that you should check and test against your well-written post before clicking the publish button.

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Today, I am serving few essential points to check when you’ve done with the article and curious to submit it to editors or publishing it on your blog.

1. Proofread your article

Proofreading doesn’t only means to check spelling and grammar, even the context of the sentences. If you’re using WordPress then you can use Jetpack or any of many available WordPress plugin that can scan your article to check out the spelling or grammatical mistakes.

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When you’ve corrected every spelling and grammar mistake, read your article thoroughly. As you have written the article yourself, it will not take much of your time but take out ambiguous sentences, typo mistakes that proofreaders were not able to detect.

2. Check if your goal achieved

Every piece of content you write to publish online, either at your blog, any other website, forum, etc. after writing an article, while you’re proofreading the content, you should also check whether you were successful to achieve your goal in writing the blog post.

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Might some more points, facts required, might you were missing important examples and incidents that can add more value to your blog post.

3. Ask someone else to proofread

Many times, when you read your content over and over again, you mind starts to get complacent and you will start to missing out very silly mistakes. At this moment, calling someone else can help you detect those errors which you fail to detect.

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Also, while working on a blog/website for many hours, your perspective gets a little rigid. Giving someone with fresh mind, a chance to proofread your article will certainly help you to better proofread the article. Additionally, the person can give your some more creative ideas, facts and points that can increase quality of your blog post.

4. Check your article for SEO

Whether your website have high SERP ranking or low, your article’s SEO (On-Page SEO) can help to increase SEO particularly for that blog post and as well as website’s overall  search engine position ranking.

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So you are recommended to use WordPress SEO by Yoast and/or seopressor plugin to install and check your article against the suggestions these plugins. Also, add keyword to your article’s headlines (H1, H2, H3, etc.), add keyword and its variants to article. Do keyword research to find out popular keyword for your article.

Moreover, add internal links, check out the attribute you’ve provided to external links (nofollow or dofollow). Also, check if all links are proper or not.

5. Add SEO attributes to images

Images are essential components of an article. If you haven’t added any image, add one or two relevant images to your article. Not only they make your article more appealing but they can also help you with SEO and gaining extra traffic.

Add ALT tags, captions and relevant description to your images. Make sure, you’re adding focus keyword or its variant to these image attributes.

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Use JPEGs instead PNG images, if they’re not lowering down the quality of your images. Generally, JPEGs of same size consumes very less space then PNGs. For one of mine 625 x 457 px image, PNG variant is 401 kb in size and JPEG is just 39.8 kb. Similarly, for another image of 150 x 120 px size, PNG is 24.4 kb while JPEG format is taking only 4.47 kb.

So, using JPEG will make your post’s webpage loads faster which is actually good for SEO.

6. Add more quality to the post

Even if you’ve written a high-quality article, there is still a chance to add more quality to the article. Make use of jargon and technicalities while keeping your target audience in mind. If you are using specialized terminologies, abbreviations, either of your own of related to your niche but not so popular or frequently used, define them.

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Put your article simple. Don’t use tough english for which your readers will require to consult an online dictionary.

Add more facts and figures to your blog posts. Make your article controversial. Add mild humour, emoticons. If possible, add more relevant images, infographics, videos and reference links supporting your words.

7. Handle “codes” with care

Many bloggers add codes to their blog posts. Codes to share an image/infographic, code to add a widget/advertisement to blog post, code to serve embed images/videos, code to provide certain codes to readers.

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If you do the same, you are required to do extra care of codes because in WordPress, I have found that you’re required to shift from visual to HTML tab to add code to your blog post. Many times when you shift back, and hit publish button, codes just vanishes.

So, it’s better to at codes to your blog’s content at last (through HTML tab) and without shifting back to visual tab, publish the post, to avoid potential errors in your blog post.

8. Trim your content to put it short

Long blog posts certainly rank high on search engines but only those which have quality content. Neither search engine or your readers will entertain reading the post having obvious facts explained in long sentences.

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Brevity is key. On internet, users expect fast result and prompt information so the more you write in clear and concise manner, the more the article will engage users.

9. Add call to action flavour

Putting article controversial will likely to engage more people and led them to comment there feedback, thoughts about your article or the topic discussed. To make your article more engaging and attention grabbing, you can add call to action sentences at the bottom of your post. For example, Have something to add this story? Write below, Did I miss any point? , etc. (finishing with a question generally works

 

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Moreover, you can ask readers to share your article to social network at the bottom of post so that they will help you to get exposure in front of more relevant audience.

10. Add important information to post

Don’t forget to add relevant Meta Title, Meta Description to your post. Make sure, your Meta Title will not exceed 70 characters and description, 156 characters. Add call to action words/sentence to make users click on your article from search engine.

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Add it to relevant category, add relevant tags to it and make it easier for readers to reach your blog post.

Finally: Preview before posting

When you’ve done with all the above task, preview your blog post. Check if all images are properly aligned, paragraphs are not much lengthy, for your added emoticon symbols, emoticons are actually appearing or not.

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If all things looks good, Publish your article.

 

Here is a powerful infographics from copyblogger showcasing “11 essential ingredients every blog post needs”.  From onwards, make sure to add all these ingredients to your blog post.

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